Tag: adtech basics

  • What’s a Good CPM for Display Ads

    A “good” CPM (cost per thousand impressions) for display ads varies based on factors such as target audience, ad format, and advertising industry. On average, a CPM for display ads ranges from $2 to $10. However, in highly competitive industries, CPMs can reach $50 or more. The cost per thousand impressions (CPM) for display ads…